Blues To Do-Ad Rates

FOUR WAY BLUES: Blues To Do Monthly now reaches blues fans in four ways!

FOUR WAY BLUES: Blues To Do now reaches blues fans in four ways!

On TV, via print, via email and at www.bluestodo.com

Sponsor name or logo & website can also appear in the Blues To Do Monthly newspaper (over 15,000 readers each month). Sponsor can also be mentioned on or linked to the Blues To Do website (over 20,000 hits a month). Sponsor can also be mentioned and/or linked in an email preview sent from Blues To Do Monthly directly to over 1,700 blues fans each month (great for instant ticket purchases and last minute reminders).

TV UNDERWRITING on PUBLIC ACCESS works just like PBS. A visual and/or audio mention at the start and/or end of the program:

VIDEO: sponsor name & website shown at beginning and/or end of weekly 60-minute blues program airing on cable access SCAN-TV, ch.29/77, King Co. (Seattle/Eastside), every Thursday at 8pm. Program also airs in Pierce Co. (Tacoma/Lakewood/Puyallup), ch. 76, Monday's at 3pm and Thursday's at 4pm and on ch.79, Woodinville/Duvall, and streaming on the web at www.scantv.org

AUDIO: “Support for Blues To Do TV comes from www.scantv.org …..by www.bluestodo.com And by...yourcompanyname.com.”

See more about underwriting Blues To Do TV on SCAN TV at www.scantv.org or call Blues To Do at (206) 328-0662.

The following packages combining print/email/website banner are currently available:

$1200 per month (value is $1478/mo):

-three(3) email blasts to over 1,700 blues fans (value $360)

-back cover placement of ½ page print ad/spot blue (10 1/8w. x 8t.) in Blues To Do Monthly (value $818)

-front page banner ad and link at www.bluestodo.com (value $300)

$900 per month (value is $1142/mo):

-two(2) email blasts (value $240)

-back cover or page 3 placement of 1/3 page print ad/spot blue (10 1/8w. x 5t.) in Blues To Do Monthly (value $602)

-front page banner ad and link at www.bluestodo.com (value $300)

$600 per month (value is $890/mo):

-one(1) email blast (value $120)

-back cover or page 3 placement of ¼ page print ad/spot blue (5w. x 8t.) in Blues To Do Monthly (value $470)

-front page banner ad and link at www.bluestodo.com (value $300)

$300 per month (value is $445/mo):

-one(1) email blast (value $120)

-print ad/spot blue (5w. x 4t.) in BTD (value $225)

-link at www.bluestodo.com (value $100)

2006 Rate Card (1/2006) Commitment and Cost:

10 1/8 x 16: (64 col. in.)

Half Page

5 x 16: (32 col. in.)

Half Page

10 1/8 x 8: (32 col. in.)

Quarter Page

7 5/8 x 5: (15 col. in.)
5 x 8: (16 col. in.)
2 3/8 x 16: (16 col. in.)

Eighth Page

5 x 4: (8 col. in.)
2 3/8 x 8: (8 col. in.)

Small Strip

5 x 2
2 3/8 x 4: (4 col. in.)

Advertising rates by modular size

(net rates)	1 & 2 times	3-11 times	12 times
Full page	$1400	$1280.00	$1200.00
Half page	$700	$640.00	$600.00
Quarter page	$350	$320.00	$300.00
Eighth page	$175	$160.00	$150.00
Small strip	$90 by column inch	$80.00	$75.00

One (1) column inch = 2 3/8" wide x 1" tall Advertising space in Blues To-Do's is available by the column inch at the following prices:

1 & 2 times $23/col. inch
3 -11 times $21/col. inch
12 times $19/col. inch
business card ads - $50 per month
3 3/8" x 1 3/4" (see discounts for a better price)

Classified advertising by line and type.

plain type = $5 per line (45 characters)
bold type = $7 per line (40 characters)
BOLD CAPS = $9 per line (35 charact.)

Ask about Partnerships for events and festivals. Terms
Payment must be in advance unless credit has been established. All invoices are due upon receipt, with 1.5% added to all invoices over 30 days. There is a 50% charge for ad cancellations after the reservation date. Discounts

15% discount for Record Label Tour Support of Artist(s)
10% discount for Non-Profit Organizations
10% discount for Working Musicians
10% discount for pre-payment of 12 months (2 pmnts. OK with est. credit)

More than one discount is possible. (Call for details.) Special Placement of your ad on page 3, the centerfold, or on the back cover is available for an additional 20% of the cost of the ad. Ask about possible Partnerships, Inserts, Promotional & Event opportunities. Production & Artwork Charges Ad design or email manipulation through BTD bills at $60 per hour, with a $15 minimum. Camera Ready Art
Actual size, veloxes or laser prints preferred, 300 dpi, 85 line screen, (allow for 30% dot gain), film OK (right-reading emulsion down). Ads on floppy disc, or e-mail require a $15 fee. Files accepted in the following file types: photoshop 5.5, jpg, tif, eps, .gif, bmp, doc, rtf, .pdf, .txt, or Pagemaker 6.0 (PC format only). All ads must include all fonts (Mac fonts eps only) and placed images. Art and black & white photographs require halftones. Color Blues To Do Monthly is printed in Black and Reflex Blue ink. Ads with blue cost an additional $50, and require separations & registration marks. Image Area 10 1/8" x 16"

Columns	Inches	Picas
1	2 3/8"	14.5
2	5"	30.0
3	7 5/8"	45.0
4	10 1/8"	60.9

Paper 30# web-fed 40% recycled (post consumer waste) newsprint Circulation
Now in our ninth year of publishing, distribution of Blues To Do Monthly has increased from 5,000 in '92, to 12,000 printed copies per month in 2001. With an average of two point five readers per publication, BTD reaches over 30,000 readers per month, plus over 1,500 hits a month on our website. BTD is printed in tabloid format, on appx. 12-16 pages of newsprint with black and blue ink. BTD is made available for FREE, distributed at over 400 strategically selected sites including over 50 summer blues festivals and major events all year. In addition to festivals, concerts, theatre shows, events & clubs, BTD is distributed at 'blues friendly' CD/tape/music stores, restaurants, espresso bars, plus major hotels & campuses, and lots of different blues venues. BTD can be found up and down I-5 and throughout Washington, serving Puget Sound, including Seattle-Tacoma-Everett, Kitsap, Bellingham and Olympia. We mail or UPS in bulk to 'blues hotspots' all over the Northwest such as Portland/Eugene, OR, and Vancouver, WA, Boise/Coeur d'Alene, ID, Anchorage, AK, Spokane, Wenatchee, Walla Walla, Yakima, Winthrop, Port Angeles and Port Townsend, WA, plus Vancouver/Victoria, B.C. In addition to FREE DISTRIBUTION, BTD mails to appx. 800 First-Class Blues subscribers, consumers and VIP's. Over 500 blues VIP's across the country (record executives, promoters, media, record labels and industry professionals) also receive it via bulk mail. First Class Subscribers - 900+
FREE Distribution - 9500+
Complimentary mailings - 1,700+
TOTAL PER MONTH = 12,000 Our Advertisers include...

* A Sharp Music Company, Renton
Aaron Black Band, Portland
* Admiral Theatre, Bremerton
Alice Stuart Band, Seattle
Alligator Records
* Alligator Soul, Everett
* American Music (Seattle, Bellevue, Tacoma)
Annieville Blues
Antone's Records
Atlantic Records
Audioquest Records
* Bad Albert's, Ballard
* Bass Northwest, Seattle
Ben Wah & Late Nite Trash
* The Bit, Ballard
Blind Pig Records
Blues Orbiters
* Blues Vespers, Tacoma
* Border's Books, Fed. Wy, Tacoma, Seattle
* Broadway Performing Arts, Tacoma
Burnside Records
Capricorn/Fat Possum Records
* Cellophane Square (Seattle, Bellevue, Bellingham)
* The Central Saloon, Pioneer Square
* Centrum - Country Blues Festival and Workshops, Port Townsend
* The Century Ballroom, Seattle
* Clearwater Casino, Bainbridge Island
Cloud 9 Productions
CMO Records
* Cole's, Tacoma
Dan Page Trip, Port Orchard, WA
* Danny's Music, Everett
The Paul deLay Band
Delmark Records
Del Rey/Hobemian Records
* Dimitriou's Jazz Alley, Seattle
Dick Powell Enterprises, Seattle
* Doc Maynard's, Seattle
Eric "Two Scoops" Moore, Seattle
* Eastlake Zoo, Seattle
* Eastside Harley-Davidson, Kirkland
Earwig Records
* Elliott's Sheraton, Tacoma
* Everett Salty Sea Days
* Fat Tuesday/Mardi Gras, Pioneer Square
* Fenix/Fenix Underground, Pioneer Square
Frank Roberts Plus, Seattle
Fuel 2000 Records
* Guitar Emporium, Ballard
* Harley-Davidson Motorclothes, Seattle
* Harmon Pub, Tacoma
* Harrison Festival of The Arts, B.C.
* House of Blues Concerts - The Gorge & more
The Hudson Blues Band
Ichiban Records
* Jazzbones, Tacoma
Jeff & The Jet City Flyers, Seattle
* J&M Cafe, Seattle
Jude Bowerman Band, Olympia
* Junction Tavern, Port Angeles
Justin Time Records, Montreal, Quebec
Kim Workman Band, Bonney Lake, WA
Kimball Conant, Seattle
* Larry's, Pioneer Square
* Latona Pub, Seattle
Left Hand Smoke
Little Bill (Englehart) & The Bluenotes
* McGowan's, Renton
* Mt. Baker Theatre, Bellingham
* Music 6000, Olympia
* Neo Bistro, Seattle
* New Orleans Creole Rest., Pioneer Square
* Northwest Folklife Festival, Seattle
Northwest Jazz Alliance
* OK Corral, Seattle
* Old Town Ale House, Ballard
* One Reel/Bumbershoot:Blues Stage, Pier Shows & more, Seattle
* Paragon, Seattle
Phil Chesnut, Seattle
* Pike Place Bar & Grill, Seattle
Promotional Consultants, Inc.
* Protape Northwest, Seattle
* Public House, Port Townsend
RCA Records
* R.C's Sports Bar & Grill, Seattle
* Rainier Valley Heritage Festival, Seattle
* Red Dawg Brew Pub, Chehalis
Rhino Records
* Ritzville Blues Festival, Ritzville
* RiverRock Ale House, Renton
* The RockSport, West Seattle
Rounder/Bullseye Records
San Francisco Blues Festival, San Francisco,CA
* Scarlet Tree, Seattle
* Scrappers, Everett
Seattle Theatre Group
Shanachie Records
* The Showbox, Seattle
The Shuffle Bubbas, Seattle
* Silver Platters, Northgate, Bellevue, Tukwila
Silvertone Records
Sony/Okeh Records
* Spar Beer Parlor, Tacoma
The Steamers, Olympia
Stony Plain Records, Canada
* SunBanks Blues Festivals, Grand Coulee, WA
* The Sunset Tavern, Ballard
* The Swiss, Tacoma
Tim Casey & The Bluescats, Seattle, WA
Too Slim & The Taildraggers, Spokane
* Tower Records (Seattle, U-District, Bellevue)
* The Tractor Tavern, Ballard
Universal/Polygram/Verve/Blue Thumb Records
* Urban Bar-B-Q, Seattle
* Vancouver Folk Festival, Vancouver, B.C.
Vanguard Records
Virgin/Pointblank Records
Waldoxy/Malaco Records
Washington Blues Society, Seattle
The Charles White Band, Seattle
* The Wild Buffalo, Bellingham
Windermere Realty, Darla Morton
* Winthrop R&B Festival, Winthrop
* World of Legends, West Seattle * = magazines distributed here

Space Reservation/Street Date (call for final art deadline)

Jan 19 for Feb / Jan 29
Feb 19 for March / Feb 28
March 19 for April / March 29
April 20 for May / April 30
May 18 for June / May 29
June 18 for July / June 28
July 20 for August / July 30
August 20 for Sept / August 29
Sept 19 for Oct / Sept 28
Oct 19 for Nov / Oct 29
Nov 19 for Dec / Nov 28
Dec 14 for Jan 2002 / Dec 28

ADVERTISING AUTHORIZATION/PURCHASE ORDER FORM Billing Number:_______________ Account Executive:________________ Issue:_______________________ Advertising Firm/Representative's Name:____________ _________________________________________ Address:___________________________________ City/State/ZIP:______________________________ Phone:____________________________________ Advertising Agency:___________________________ Ad Size & Dimension :_________________________ Ad Description :_____________________________ Ad Cost : $ _____________________ Art Fee ($15 minimum) : $ _____________________ Total Cost : $ _____________________ Additional billing notes/special instructions:__________ _________________________________________ _________________________________________ _________________________________________ ALL ADS ARE PAYABLE IN ADVANCE of publication, or within 10 days of this Purchase Order Form. A late charge of 1.5% per month will accrue on all balances not paid within 30 days from the date of the invoice. Additional fees and costs may be billed at a later date. As an authorized representative for the Advertiser, I hereby order placement of the above described advertising and related services and agree to the terms of payment described herein. _________________________ _________________________ Blues To Do Monthly Representative Advertiser's Authorization ________________ _________________________ Date Title

The Blues Fan A Survey of our Readers From a survey we conducted at the Bumbershoot Blues Stage in 1995, and again in 1999, we've been able to determine that Northwest blues fans are very active entertainment consumers. They read alot, and are fans of various kinds of music, art and culture, such as theatre, poetry, dance, films, books, cafes, boating, roadtrips, hikes on the beach, etc. Blues speaks to all walks of life. Below are demographics that will help to clarify our readership. AGE & GENDER appx. 75% between age 30 and 49 appx. 20% under age 30 appx. 60% male, 40% female EDUCATION & INCOME 51% have had four or more, years of college 54% have incomes over $40,000/yr The Seattle-Tacoma-Everett market plays a significant role in the development of the national "blues marketplace". We buy more blues CD's than anybody, and the Northwest has been used as a testing ground for both music and commercials, ie. the John Lee Hooker/Pepsi commercial was test marketed in Seattle. Major advertisers and entrepreneurs have successfully used Blues to sell their image or product, (ie. Pepsi, M&M's and NW Airlines with B.B. King, House Of Blues, Mercedes Benz with Janis Joplin, Kraft Macaroni & Cheese, MCI with Robert Lowrey, etc.). Ad agencies continue to reach their target audience using Blues because it works! Legendary Bluesman B.B. King receiving Kennedy Center Honors not only acknowledges him personally, but also the entire genre of blues. Northwest Blues roots were planted years ago by people such as Jimi Hendrix, Ray Charles, Quincy Jones and many other great musicians who've lived and/or regularly traveled through the Northwest including Robert Cray, Elvin Bishop and Albert Collins. People who've grown up in the Northwest and always heard that 'the blues are the roots of rock 'n roll', but have had no real connections to southern culture, creating a void for the music. Blues may have once been referred to as the Devil's music and has always been considered 'taboo', however, no it is common knowledge that the Blues gave birth to rock and roll and that makes the blues cool! Natural connections are made between the food and events that come from areas of the country associated with the history of Blues, such as ribs, catfish, jambalaya, crawfish, Mardi Gras and The Jazz & Heritage Festival in New Orleans, The Chicago Blues Festival and more! Plus the popularity of Blues cruises has also soared, and we see more of a demand for all ages blues venues, non-smoking blues, acoustic blues jams, etc. top

KUDOS

"...jammed full...well supported...(Blues To-Do's) is the bible to knowing what is going on in blues."
- Chris Lunn, Victory Music Review, 8/96 "You've got a great vehicle here."
- Tom Beaver, Sony Music "We advertised in all the main music mags, but it wasn't until we advertised in BTD's that we really started getting calls."
- Richard Wetzel, Manager for The Marvelles "We've tried a lot of different advertising and this targets our crowd well."
-Barb Mosher, Jake's Ales, Federal Way "The ad is working more than I expected. We've already gotten about a dozen calls..."
-Gene Gibson, Star Promotions "BTD's is the greatest! I can't live without it. Keep up the good work."
- Debbie, subscriber in Everett "The BEST local Blues publication of any city I have ever lived in. GREAT JOB!"
- Patricia, subscriber in West Seattle "BTD's is my bible of NW Blues & I would be lost without it!"
- Denny, subscriber in Seattle Blues To-Do's is also a multi-award-winning newspaper. It has collected the following awards since its inception: The WC Handy '94 Award Nomination from the National Blues Foundation for "Keeping The Blues Alive In Print" Numerous nominations and awards for staffers Jim Kelton and Little Bill Englehart for "Keeping The Blues Alive," "Best Writer", "Best DJ" at the '93, '94, '95, '96, '97, `98, `99 & 2000 Wash. Blues Society Best of the Blues - "BB" Awards
Publisher Marlee Walker has also received BB Awards for "Best Writer", "Keeping The Blues Alive" (`99 and `00), and "Best DJ", along with Tacoma's Summy Award for "Communicatin' The Blues" in 1990, '91, '92, '93, '94, '95, `96, the Golden Summy in `97, and the Grand Summy in 1998 & 99. In January, Marlee Walker won the 2000 Keeping the Blues Alive Award in Commercial Radio from the Blues Foundation in Memphis, TN! "Blues is the fourth most popular music in America." - American Demographics Mag., 9/94 "Blues Festivals have increased 500% in the past few summers, across the U.S. and Canada."
- Isaac Tigrett, House Of Blues Foundation, 4/96

Advertising Rates